The maths,on the table.
A part-time admin assistant costs you over £20k a year, all in. Sprint replaces the most repetitive 20+ hours of that work for a fraction of the price — without breaks, holidays, or onboarding. Here's the comparison, side by side.
One admin assistant.
Part-time, 20 hrs/wk.
| Gross salary (pro-rata) | £15,500 |
| Employer NI @ 15% | £1,575 |
| Pension @ 3% | £280 |
| Equipment, software, workspace | £1,500 |
| Recruitment fees (one-off) | £1,200 |
| Training & onboarding | £1,000 |
| Sick leave, holiday cover | £600 |
| Year one total | £21,655 |
~ £1,805/mo. Productive ~38 weeks of the year. Knowledge walks out the door if they leave.
Your first automation,
fully built and managed.
| Build fee (one-off) | £5,000 |
| Monthly retainer × 12 (£450) | £5,400 |
| Hosting & API costs | included |
| Sick leave, holiday cover | n/a |
| Recruitment fees | n/a |
| Training time | included |
| Workspace, equipment | n/a |
| Year one total | £10,400 |
Year two: just £5,400. Runs 24/7, no time off, no handover risk.
Hiring: £66,660 over three years · Sprint: £21,200 over three years · And the system keeps running.
* Salary figures based on UK 2026/27 admin assistant median (£25,000 FTE pro-rated to 20 hrs/wk), employer NI @ 15% above £5,000, auto-enrolment pension @ 3%, and CIPD averages for recruitment, training, and absence costs.
* ABCAI figures use the Sprint tier — £5,000 build fee plus £450/month retainer (hosting, monitoring, and 2 hours of changes included). Year-two onwards: just the retainer.
* Comparison assumes equivalent repetitive workload — this isn't replacing senior judgment, it's replacing repetitive admin tasks.
Four waysto work together.
Plan it, replace what's broken, automate the busywork, or fully embed. Each tier sets up the next. Transparent pricing, no lock-in.
Consult
Strategy first. Find the wins, plan the path, take it in-house if you'd like.
Fixed fee, 2-week engagement
/ Includes- Process audit across your team
- Highest-ROI automation opportunities, ranked
- Deep Work agent feasibility map
- Tooling and platform recommendations
- Implementation roadmap, costed and sequenced
- GDPR & EU AI Act compliance considerations
- 2-hour team workshop on findings
Founders & teams who want a clear plan before committing budget. Fee credited toward Sprint or Embed if you proceed.
Replace
Send us your subscription bill. We'll undercut it and build you something custom.
Build cost recouped in months
/ Includes- Audit of current tools & spend
- Custom build of your replacement
- All your data migrated across
- Connected to the rest of your stack
- One build fee, no per-seat charges
- You own the code, IP & data
- Foundation for future AI agents
Teams paying £500+/mo on SaaS that doesn't quite fit. Think CRMs, project tools, internal dashboards.
Sprint
Your first automation. One workflow, fully owned, live in weeks.
+ £3,500–£6,000 build, one-off
/ Includes- 1-week paid discovery (£1,500)
- 1–2 automations, 2–3 week build
- Off-the-shelf stack (Make, Zapier) + custom AI
- Hosting + monitoring
- 2 hours of changes per month
- 4 weeks of post-launch hypercare
Solo founders, small teams testing what AI can really do.
Embed
A real automation suite + your first Deep Work agent.
+ £8,000–£15,000 build, one-off
/ Includes- 2-week paid discovery (£2,500)
- 3–5 automations, 4–6 week build
- Knowledge-base-aware Deep Work agent
- Custom integrations to your stack
- Full hosting, monitoring, security
- 5 hours of changes per month
- Monthly review session
- 4 weeks of post-launch hypercare
Service businesses, professional firms, growing teams of 10–50.
UK/EU data residency, GDPR-compliant DPIA, audit logging, encrypted at rest and in transit, full source code ownership.
Three-month minimum on retainers, then month-to-month. Cancel anytime with 30 days notice. Your code is yours.
Beyond replacing one tool? We build whole platforms — CRMs, ERPs, internal systems. Get in touch and we'll scope it honestly.
* All prices ex VAT. Build fees are fixed once scope is signed off in discovery — no hourly billing, no surprise invoices.
* Retainers cover usage up to typical SME volumes. Clients exceeding the cap are notified in advance.
* Discovery sprints are fully credited against the build fee if you proceed within 60 days.