Stop bending your businessaround someone else's software.
Off-the-shelf tools were built for a generic version of your business — not yours. We build software that fits the way you actually work, fully integrated, fully owned, and ready to grow with you.
A tool built for everyone.
- —Process bent to fit the software
- —Per-seat fees that scale with you, not for you
- —Workarounds, plug-ins, exports to Excel
- —Your data lives in their cloud
- —Features you'll never use; features you wish existed
- —If they pivot or shut down, you start over
Software that fits you.
- —Software bent to fit your process
- —One build fee, no per-seat surprises
- —Connected to your stack, end to end
- —Your data, your cloud, your control
- —Only the features that move the needle
- —You own it. It's yours, even if we part ways.
The kinds of toolswe build around you.
If you've outgrown the off-the-shelf version, there's likely a better fit waiting to be built. A few of the most common categories — though we're not limited to these.
A CRM that knows your sales motion.
Pipeline stages that match how you actually close. Custom fields without the upgrade fee. Integrated with your inbox, calendar and proposal tool from day one.
Replaces: Salesforce, HubSpot, Pipedrive
An ERP that fits your workflow.
Inventory, purchasing, fulfilment and finance — the way your team thinks about them, not the way SAP does. Connected to your accounting, your shop, your suppliers.
Replaces: NetSuite, SAP, Odoo, MS Dynamics
A knowledge base that learns.
Documentation, SOPs and tribal knowledge in one place — searchable by your team, queryable by your Deep Work agent. Your IP, indexed and protected.
Replaces: Notion, Confluence, SharePoint
A PM tool that mirrors your delivery.
Boards, tasks and timelines shaped to your delivery model — not Jira's idea of agile or Asana's idea of teams. Built around your stages, your roles, your handoffs.
Replaces: Asana, Jira, Monday, ClickUp
A portal your clients will actually use.
Document sharing, status updates, approvals, and billing in one branded place. Replaces five tools your clients juggle. Yours, branded, properly integrated.
Replaces: SuiteDash, Copilot, ClientPortal.io
Dashboards that show what matters.
A single source of truth across the systems you already pay for. Stop exporting CSVs into Sheets. Real-time dashboards built for your decisions, not someone else's.
Replaces: Tableau, Looker, Retool
Don't see your category? That's the point. We build around what your business actually needs.
Built to fit.Built to last.
Custom software has a reputation — slow, expensive, brittle. AI has changed the maths. We can now build in weeks what used to take months, and ship something more flexible than what's on the shelf.
Fully integrated.
Connected to your accounting, comms, calendar, payment processor — whatever your stack looks like today. No copy-paste, no exports.
Future-proofed.
Modern, modular architecture. Standard frameworks. Documented. Can be extended by any competent developer if you ever switch hands.
Your IP, protected.
Your processes, your client lists, your know-how — captured in software you own. None of it sitting on a vendor's servers waiting to be sold to your competitor.
AI native, where it counts.
Deep Work agents built into the software itself — generating drafts, surfacing patterns, drafting responses in your voice. Not bolted on as an afterthought.
From sketchto shipped.
Custom doesn't mean slow. A typical first version ships in 6–10 weeks, with you using it daily by week three.
Discovery.
Map your process. Audit the tools you'll replace or connect. Identify what makes your version of this software different.
Build the core.
Ship the minimum useful version. You're using it daily by week three. We iterate based on what you actually do, not what you said you'd do.
Integrate & expand.
Connect the rest of your stack. Add the features that earned their place by week six. Train your team. Hand over the runbook.
Evolve.
Optional retainer for hosting, monitoring and improvements. Or take it in-house. The code is yours either way.
Pricing depends on scope. Most projects land between £8k–£40k for build, £450–£1,500/mo for ongoing. We'll quote properly after a discovery call.
Ready for software thatworks the way you do?
A 30-minute call to find out if a custom build is the right move.